EXAMPLE SITE / Skincare sold direct to customers: short-formula cleanser, serums, moisturizers and a mineral SPF
A direct-to-customer skincare shop that builds you a routine, prints every ingredient and puts the subscription's skip and pause buttons in plain sight.
People buying skincare online have been oversold for years: miracle claims, twelve-step routines and subscriptions that are easy to start and hard to stop. A small brand selling direct has to win the second order without any of that.
We set the shop like a formulator's sample card: four quiz questions that each change the answer, a routine with one honest sentence per product, product sheets with the full ingredient list and what each product won't do, and savings itemised line by line.
A complete fictional skincare brand: the quiz builds three to five products and holds back retinal for reactive skin, the bag's cadence is suggested from the bottle that runs out first, checkout validates every field, and the confirmation's skip and pause move the next delivery date.
LOOK AND FEEL
DESIGN CHOICES
A warm porcelain page set like a formulator's sample card: a calm serif for headlines, every percentage, pH and delivery date in mono, and plain frosted bottles drawn on a stone plinth.
Four questions build a morning and evening order with one sentence per product saying why it's there, and the quiz leaves retinal out when skin reacts often.
Cadence suggested from the bottle that runs out first, the bundle and subscribe savings shown line by line, and a confirmation whose skip and pause buttons actually move the next delivery date.
START A PROJECT