What visitors need
Studio members choose a coach and a time before they choose a price. They book on their phone the night before and leave if the 6 am class looks full or the pricing looks like a puzzle.
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EXAMPLE SITE / Pilates and strength studio
Ballast — a site for a Pilates and strength studio
A booking site for a Pilates and strength studio: a live class schedule, coaches, intro offers, memberships and online booking with a waitlist.
Ballast — Pilates and strength studioClass schedule and booking
How it looks
Put the schedule first, with filters for class and coach and a physical meter of spots left; ask about intro offers and memberships only after the class is picked; keep one cobalt accent for every booking action.
Who it suits
A class-booking site for Pilates, yoga, barre and strength studios, and any business that sells a timetable of small-group sessions.
LOOK AND FEEL
Mood, color and pages.
Mood
- precise
- calm
- strong
- direct
Color
ChalkGraphiteBallast cobaltBirch
Pages included
- A weekly class schedule filtered by day, class, coach and time, with spots left and waitlists
- A booking dialog: intro offer or membership, validated details and card, confirmation with a calendar file
- Class and coach pages that jump straight to their times
- A membership comparison with a how-often-will-you-come recommender
DESIGN CHOICES
Three choices that shape the site.
Schedule as the hero
The week's classes sit one scroll from the top, filterable by class, coach and time, with spots left shown as a meter of real reformers.
Pay after you pick
Visitors choose the class first, then an intro offer or a membership, so the price decision comes with a reason attached.
One stretched typeface
A single variable grotesque runs condensed for class times and wide for headlines; one cobalt accent is kept for booking.
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