EXAMPLE SITE / Restaurant: wood-fire kitchen and raw bar

Calder & Brine — a site for a wood-fire restaurant

A restaurant site where the room and the food do the selling, and the table is booked on the same page.

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01 / The problem

What visitors need

Diners choose an evening, not just a meal: they want to see the room and the plates, check the menu works for everyone at the table, and find a time without being sent to a booking platform.

02 / The design

How it looks

We shot the page like a night-time magazine feature, with an oversized serif over the hearth and a numbered spread of plates, then built a menu that filters by section and diet and a reservation panel that starts from party size and date, shows full slots honestly and confirms in four steps.

03 / Good for

Who it suits

A complete fictional restaurant: the menu filters down to what a coeliac or vegetarian guest can eat, full evenings point to the next open one, the form catches mistakes clearly, and the booking ends with a code and a calendar file.

LOOK AND FEEL

Mood, color and pages.

Mood

firelit
editorial
warm
unhurried

Color

CharBoneEmberBrine

Pages included

Editorial hero with a party-and-date quick booking bar
Featured plates as a numbered magazine spread
Menu explorer with sections and dietary filters
Chef spotlight and the hearth-counter tasting menu
Gallery of the room
Reservation: party, date, seating, live slots, validated details, confirmation and calendar file
Hours, location and private dining

DESIGN CHOICES

Three choices that shape the site.

Firelight editorial

A food magazine's night spread: oversized serif over the hearth, numbered plates and an asymmetric grid lit only by the photographs.

Menu you can filter

Sections and vegetarian, gluten-free, dairy-free and no-shellfish filters answer the dietary question before anyone books.

Booking inside the room

Party, date and seating first, then live time slots with full ones left visible, a short validated form and a confirmation with a calendar file.

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