What visitors need
Salons lose colour afternoons to no-shows and new clients who react to the dye, and most send bookings to Instagram messages or a generic app that shows one price and treats a three-hour balayage like a haircut.
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EXAMPLE SITE / Hair salon
Wrenfeld Hair — a site for a colour-led hair salon
A three-stylist colour salon in Denver's Highlands where you book with a deposit, see the price at each stylist level, and new colour clients get a patch test 48 hours ahead.
Wrenfeld Hair — hair salonDeposit booking with a patch test
How it looks
We priced every service by stylist level, made the booking ask what a careful colourist asks (new to colour here?), put the patch test in front of new colour, and built openings from hands-on time so processing frees the stylist for someone else. The deposit and the cancellation policy sit on one screen, in four plain lines.
Who it suits
A complete fictional journey from the menu to a held chair: a service and a level, a patch test that moves the first colour day, a start time with its apply, process and finish shown, a validated deposit, and a confirmation with both appointments in a calendar file; plus a consultation request for correction and extensions.
LOOK AND FEEL
Mood, color and pages.
Mood
- warm
- careful
- editorial
- honest
Color
BoneAubergine inkHennaSageSand
Pages included
- Level-priced service menu with apply, process and finish times and deposit amounts
- Deposit booking: service, patch test for new colour clients, stylist or first available, processing-aware openings, validated details and card, confirmation with an .ics file
- Stylist profiles with levels, specialties and days, each booking straight into that stylist
- Before-and-after gallery filtered by service, with starting and finishing level swatches, and a consultation request for correction and extensions with photos kept in the browser
DESIGN CHOICES
Three choices that shape the site.
Priced by who holds the brush
Every service shows three prices, one per stylist level, and choosing a stylist fixes the price before any card is asked for.
Openings that know colour processes
The diary books hands-on time, not the whole visit, so a start can sit inside another client's processing time; each opening shows apply, process and finish as a bar.
The patch test comes first
A new colour client books a ten-minute patch test before anything else, and colour openings start 48 hours after it; the calendar file carries both.
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