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EXAMPLE SITE / Nail studio

Pellicle Nail Studio — a site for an appointment-only nail studio

An appointment-only nail studio in Montrose, Houston, where you build your set, book a named tech into an opening long enough for it, and hold the spot with a deposit.

Pellicle Nail Studio — nail studioSet builder, tech booking and deposit hold
lacqueredexactcleanwarm
01 / The problem

What visitors need

A nail appointment's length depends on what's on your nails now, how long since your last fill and how much art you want. Most studio sites send clients to a generic booking app that books a flat hour, then the studio loses the time at the desk, and the deposit rule is buried in small print that clients only meet when they're charged.

02 / The design

How it looks

We made the set the first thing you build: every option and add-on shows its minutes and price, and the total drives which openings you see. Techs are named with what they do, so only the right hands are offered. The deposit is explained in four plain rules before the card form, and the whole page is set like a lacquer chart on a clean station.

03 / Good for

Who it suits

A complete fictional journey in the page: build a set (or book a look straight from the gallery), choose a tech or first available, take a real opening, hold it with a validated example card, and leave with a confirmation, the free-to-move deadline and a calendar file.

LOOK AND FEEL

Mood, color and pages.

Mood

  • lacquered
  • exact
  • clean
  • warm

Color

MilkInkLacquerBlush

Pages included

  • Service menu with minutes and price on every line, each bookable
  • Set builder: gel, structured gel new or fill by weeks, Gel-X or acrylic by length and shape, pedicure, art tiers with hand-painted per nail, and add-ons, with a live total of time, price and hold
  • Tech and time: named techs or first available, only techs who do the set, a fortnight of days, and real openings long enough for the set plus a station reset
  • Deposit hold: validated details and an example card hold with the cancel, no-show and late rules in plain words; confirmation with a code, free-to-move deadline and an .ics file
  • Tech profiles, a style-and-shape art gallery where every look books, and prep notes that set the removal add-on

DESIGN CHOICES

Three choices that shape the site.

01

The time is built before the slot

Service, fill weeks, length, shape, art per nail, removal, repairs and extras each add minutes and dollars, and only openings long enough for the whole set, plus a station reset, are offered.

02

A hold in plain words

The deposit scales with the set, the four rules (released on arrival, free to move at 24 hours, kept on a late cancel or no-show, 15 minutes' grace) sit above the card form, and the confirmation repeats them with the exact free-to-move deadline.

03

A swatch card, not a spa

Milk ground, one oxblood lacquer for every action and selection, hairline rules and Gloock headlines: the page reads like a colour chart on a clean station.

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