We make challenger brands look inevitable
Independent since 2014 · London and Lisbon
Ostro is a brand and campaign studio of fourteen. We design identities, launch campaigns, packaging and websites for consumer, culture and hospitality brands at a turning point.
Selected work
Showing all 6 projects
What we do
Four disciplines, one team. Most clients start with identity and stay for the launch.
- 01
Brand identity
Positioning, naming, visual and verbal identity, type and colour systems, and guidelines your team will actually open.
- Strategy
- Naming
- Identity systems
- Guidelines
- 02
Campaigns
Launch ideas that hold up from a six-second pre-roll to a 48-sheet poster, art directed and produced in-house.
- Concepts
- Photo and film
- Out of home
- Social
- 03
Packaging
Structural and graphic packaging, print specification, and press checks until the colour is right.
- Structure
- Labels
- Print production
- Retail
- 04
Websites
Marketing sites, product brand layers and motion systems, designed and built with your team or ours.
- Web design
- Build
- Motion
- Product brand
The studio
Small on purpose. Fourteen designers, writers and producers, one team per client, from the first call to launch day. The people who pitch are the people who make it.
- brands launched
- 60+
- independent since
- 2014
- people, two studios
- 14
- clients come back
- 9/10
How a project runs
Typical engagement: 10–16 weeks
- 01 · Weeks 1–2
Listen
Founder interviews, customer calls, and a walk through every place your brand already shows up.
- 02 · Weeks 3–4
Decide
One strategy on one page. If we can’t all sign it, we don’t start designing.
- 03 · Weeks 5–12
Make
Identity, campaign and digital built side by side, with a working review every Thursday.
- 04 · Then 90 days
Launch
We stay on through rollout: files, suppliers, the first campaign, and the questions nobody expected.
Clients
- Halden
- Mercer Hall
- Juno
- Maison Aurel
- Fold
- Casa Anil
- Northwind Ferries
- Tallow & Wick
- Kettle Yard Bakery
- Fieldwork Festival
- Arden Cycles
- Sable Linen
Recognition
- Fieldnote Design AwardsGold, WayfindingMercer Hall2025
- Marque ReviewIdentity of the MonthHalden2025
- Shelfmark Packaging AwardsSilver, BeveragesJuno2024
- Kerning AnnualSelected, Brand TypographyFold2024
“Ostro asked better questions in the first week than our last agency did in a year. We launched in March and had sold out twice by June.”
“They gave a toilet sign the same care as a billboard. Our audiences noticed, even if they couldn’t say why.”
Tell us what’s next
We take on six new partners a year, so every project gets a senior team. Most engagements run 10 to 16 weeks and start from £45,000. Send a few lines about where you are and what has to change, and we will reply within two working days.