What visitors need
Visitors need what's on, when, and where in seconds; collectors need exact captions, editions, prices, and a direct way to enquire.
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EXAMPLE SITE / Photography gallery
Tollan Photographic — a site for a photography gallery
A site for a photography gallery: the current exhibition, each work with its edition and price, a full-screen viewer and visiting details.
Tollan — photography galleryGallery with editions
How it looks
A monochrome institutional grid with hairline rules and light headings lets the photographs carry all the colour, with a black viewing room for close looking.
Who it suits
A gallery site for photography galleries, artist estates, print studios, and exhibition programmes that sell editions.
LOOK AND FEEL
Mood, color and pages.
Mood
- quiet
- curated
- institutional
- image-led
Color
InkCanvasSold-dot Red
Pages included
- Archive index
- Image viewer
- Series pages
- Caption system
DESIGN CHOICES
Three choices that shape the site.
Institutional grid
Hairline rules and plain type keep the walls quiet so the photographs carry the page.
Exhibition captions
Every work carries artist, title, year, medium, edition and price, the way a gallery label does.
Viewing room
A full-screen black viewer for looking closely, by keyboard or touch.
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