What visitors need
People looking for a food truck want two answers fast, where is it and what's left, and most truck sites bury both under a social feed, then send the lunch rush to a line that swamps the grill.
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EXAMPLE SITE / Food truck
Pozo Rodante — a site for a pozole and taco truck
A site for a pozole and taco truck: where it is right now, this week's stops, a live board that knows what's sold out, and pre-orders for a pickup window.
Pozo Rodante — food truck pre-ordersWeekly stops, live board, pickup pre-orders and catering
How it looks
We set the page like a hand-painted truck sign, readable in the sun on a phone: today's stop and its state first, the week on a drawn map, a board with stock on it, and pickup windows that spread the rush into fifteen-minute slots.
Who it suits
A complete fictional journey: see where the truck is now, pick a stop and an open window, build a bag with salsas, sizes and extras, give a name and phone, and walk up with a pickup code; or send a checked catering enquiry for a wedding or an office lunch.
LOOK AND FEEL
Mood, color and pages.
Mood
- loud
- sunlit
- hand-painted
- plain-spoken
Color
MasaInkMarigoldChiliJadePink
Pages included
- Where are we now: today's stop from Houston time, serving now, later or done, and the next stop
- This week: seven days of stops on a drawn Houston map and a list, closed days shown plainly
- The board: tacos, pozole, sides and drinks, with sold-out and low-stock items
- Item options: tortilla, salsa, cup or bowl, extras and holds, priced as you pick
- Pre-order: an open stop, a 15-minute pickup window, the bag, name and phone, and a pickup code
- Catering: date, guests, event and place, checked, with an estimate and a reference
DESIGN CHOICES
Three choices that shape the site.
Where the truck is, first
Today's stop is worked out from Houston time as serving now, later today or done, with the next stop beside it and the week's seven days on a drawn map and a list, closed days included.
A board that knows what's gone
The live menu marks sold-out and low-stock items, and every taco and pozole opens with its tortilla, salsa, size, extras and holds priced as you choose.
Pickup windows, not a line
Pick an open stop and a 15-minute window (full windows and closed days disabled), check the bag, give a name and phone, and get a pickup code; catering has its own short, checked enquiry.
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